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A Simple Guide to Tensile Testing: Recommendations for accurate and repeatable strength testing

29 November 2017

Tensile testing is one of the most widely used physical tests for textiles and other materials. By measuring the force required to elongate a specimen to breaking point, the textile properties can be … more

Tags: knowledge, tensile testing, guidelines, strength testing

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Titan10 Launches at ShanghaiTex Exhibition

27 November 2017

We are pleased to announce that the Titan10 Universal Strength Tester has launched at the ShanghaiTex Exhibition. The James Heal team, alongside Sales Channel Partners Introtech, have worked hard to … more

Tags: Exhibition, product launch, titan10, strength tester, TestWise 2017

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A New Partnership in Finland, Sweden & the Baltics

09 November 2017

We are pleased to welcome Oskar Engblom and the team at Ilmakunnas Oy as our new Sales Channel Partner for Finland, Sweden, Estonia, Latvia and Lithuania.

Ilmakunnas are a dynamic, family-owned … more

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Meet the Expert: John Pratt, Technical Support Engineer

19 October 2017

The second interview of our Meet the Expert series is with John Pratt, who is a Technical Support Engineer. We find out more about building relationships across the world and the importance of an … more

Tags: Meet the Expert

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6 Reasons to use pre-prepared Test Materials

19 September 2017

At James Heal we offer a wide range of pre-prepared test materials. In our dedicated in-house Test Materials Centre we produce test materials to an extremely high standard and have rigorous quality … more

Tags: Test Materials

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Meet the Expert: Peter Goodwin, Head of Technical

02 August 2017

In the first of our Meet the Expert series, we speak to Peter Goodwin, our Head of Technical, to find out more about how he got into testing, his role at James Heal and his thoughts on the industry. … more

Tags: Meet the Expert, Peter Goodwin, James Heal

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4 Reasons to Invest in a Software & Applications Support Package [INFOGRAPHIC]

27 July 2017

With a support package from James Heal, you get all of the benefits from the latest TestWise software upgrade - at no extra cost to you. TechSmart Super is our paid support package, recommended to … more

Tags: Renewing support, Subscribing to support, James Heal TechSmart support, TestWise, Titan Universal Strength Tester

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Introducing TechSmart: Reliable, expert technical support - wherever you are in the world

18 July 2017

We've improved how we support our customers, as we aim to provide not only the highest quality instruments and test materials - but the service and support to match. Taking on board customer and … more

Tags: TechSmart, Support Packages, James Heal applications experts, TestWise software

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NEW KnowledgeHub Launch: Improving how we support our customers

18 July 2017

Trusted by leading brands, retailers, manufacturers and laboratories all over the world, since 1872 James Heal has set the standard in textile testing by helping customers in over 60 countries to … more

Tags: KnowledgeHub, Support, Customer Service, Applications Support, Engineering Support, Technical Expertise

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Introducing TestWise 2017: Advanced software made simple - for faster, more intuitive testing

17 July 2017

TestWise is our flagship software, developed by Textile Technologists - for Textile Technologists, and built with the operator in mind for faster, more intuitive testing for more efficient and … more

Tags: TestWise 2017, Software, Advanced Software, Titan Tensile Tester

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James Heal Invests in Commercial Talent

14 July 2017

We’ve welcomed six new faces to the James Heal Commercial Team in the past few weeks, adding value to our existing team, with the aim of focusing on continuous improvements in our Product and … more

Tags: new employees, New faces at James Heal, Commercial Team

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A simple guide to Light fastness testing: helping brands show their true colours

12 July 2017

In our latest blog, our Applications Specialists share their expertise and explore the issues surrounding this essential technology, and the University of Leeds explain how the TruFade Light Fastness … more

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4 Reasons Why You Should Upgrade Your Test Analysis Software

27 June 2017

There has been a great deal of media coverage recently about the importance of keeping software up to date.

Take the recent NHS ‘Ransomware’ attack. For the benefit of our readers … more

Tags: TestWise 2017, Test Analysis Software, Materials Testing Software

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James Heal increases presence in Central America

26 May 2017

This week, our Commercial Director, Andrew, and our International Sales Manager, Javier, have teamed up with our local Sales Manager for Central America and the Caribbean, David Alvarez, to exhibit … more

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New Vacancy: Software Design Engineer

23 May 2017

Our Company & Culture

James Heal is based in two adjoining former textile mills, a short distance from Halifax Town Centre. We Design and Manufacture Testing Instruments predominantly for the … more

Tags: Recruitment, Vacancy, NPD, Software

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Success for James Heal at Techtextil

17 May 2017

The James Heal team have just returned from a successful Techtextil Exhibition in Frankfurt. 47,500 visitors from 114 countries attended the show, an increase in 14% from 2015, and this was reflected … more

Tags: Exhibition, techtextil, Germany, Martindale, Titan Universal Strength Tester, TruBurst

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Techtextil 2017 opens in a few days

05 May 2017

At 9.00 am on Tuesday 9th May the doors of the Exhibition Centre in Frankfurt will open and Techtextil 2017 will begin, and as at numerous previous exhibitions, James Heal will be there.

At … more

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James Heal at DTG 2017 in Bangladesh

05 February 2017

Visitors to DTG2017 in Bangladesh should take the opportunity of a demonstration to see the unprecedented functionality of TruBurst, our Bursting Strength Tester - Stand 807. 

TruBurst, with … more

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ElastAbrasion at India Rubber Expo 2017

11 January 2017

We will be joining our partners for rubber testing in India – Vaibhavi International Trading House, to exhibit our ElastAbrasion elastomeric abrasion tester at the India Rubber Expo 2017 in … more

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New Martindale with Touchscreen Technology Debuts at ITMA Asia

21 October 2016

Our new Martindale range, featuring integrated market-leading touchscreen technology, has made it's debut at the ITMA Exhibition in Shanghai.

The James Heal Martindale abrasion and pilling tester, … more

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New James Heal Touchscreen Technology Lights Up ITMA Asia

17 October 2016

We are excited to showcase for the first time our innovative new touchscreen-based user interface at the ITMA Asia Exhibition in Shanghai (21st-25th October 2016). 

The revolutionary new … more

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James Heal makes significant investment in CNC Machinery

09 August 2016

An investment of over £150,000 into a new CNC Machining Centre, in the James Heal Machine Shop, will improve quality, reduce production time and positively impact capacity in readiness for … more

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Exhibition Success at ITM Turkey

15 June 2016

At the popular ITM 2016 Exhibition in Istanbul, amongst 1200 exhibitors and 60,000 visitors from 72 countries, we teamed up with our local agents Aygenteks for a successful ITM Exhibition.

The … more

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12 Reasons To Choose James Heal's ElmaTear For Tear Testing

20 May 2016

We're proud of the innovation and quality of instruments, but you don't have to take our word for it. Here are 12 reasons why you should choose the James Heal ElmaTear electronic elmendorf tester to … more

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James Heal – On Our Travels

05 May 2016

James Heal representatives have been travelling the world over the past month, with the aim of understanding markets and collaborating with our agents.


The first stop was Vietnam – … more

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James Heal: Exhibiting Around the World

22 April 2016

April and May are busy months for James Heal, with exhibitions in Jakarta, Indonesia and in Atlanta, USA. Both exhibitions offer us the opportunity to showcase our innovative testing solutions to new … more

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‘A chance to share testing knowledge in Vietnam’ for James Heal at SaigonTex 2016

21 March 2016

We are pleased to be attending a leading exhibition and seminar to promote and share our testing knowledge in Vietnam. In partnership with agent Thach Anh Vang, we will be exhibiting at SaigonTex 20 … more

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2015 for James Heal - Positioning ourselves as a global force to be reckoned with

21 December 2015

12 months on from our acquisition by US investment firm Battery Ventures, we were proud to showcase our position as the innovation leader in textile testing solutions at ITMA 2015.

As 2015 draws to … more

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James Heal at ITMA - Live Demonstrations on Stand

23 October 2015

We are looking forward to returning to ITMA in Milan from 12th -19th November, on Stand H122 in Hall 07. Visitors to our stand will get a chance to see precision testing instruments in a laboratory … more

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We launch ProMace, our Mace Snag Tester and the ProView Assessment Cabinet

15 September 2015

We have launched ProMace, a mace snag tester which we believe to be the safest, most efficient, accurate and repeatable instrument of its type available in the market. ProMace, which is used to … more

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James Heal to attend Techtextil

27 April 2015

James Heal is excited to be returning to Techtextil in Frankfurt, Germany.

Held at the Exhibition Centre Frankfurt, this event is described as ‘the leading international trade fair for … more

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TruBurst - now with intuitive TestWise software

09 March 2015

We have today launched our lastest model of our TruBurst instrument for testing bursting strength which has unprecedented functionality, enabling an extensive variety of tests to be performed on a … more

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NEW AccuDry - our smart and intuitive tumble dryer

04 March 2015

We are pleased to launch the latest model of our AccuDry, a leading instrument for repeatable and standard conditions for tumble drying.  This air-vented tumble dryer is used to simulate … more

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James Heal to exhibit at Outdoor Retailer Winter Market for the first time

06 January 2015

James Heal is excited to be exhibiting for the first time at the Outdoor Retailer Winter Market (ORWM) in Salt Lake City, Utah.

Held at the Salt Palace in Salt Lake City, this event brings … more

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The 5kN Titan – Taking Universal Strength Testing to a new level

01 December 2014

We are delighted to announce the launch of Titan5, the latest model of our popular Universal Strength Tester. We have substantially increased the tension and compression capacities of the Titan5, … more

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Acquisition of James Heal

24 September 2014

We wish to announce the acquisition of James Heal by Battery Ventures, the Venture Capital and private equity partnership.

Boston-based Battery Ventures is an investment firm focused on technology … more

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The James Heal Impulse conforms to the new standard - ISO 12945-3.

16 September 2014

Our new Impulse is one of several instruments within our range for evaluating pilling and is a two-chamber instrument designed and built to meet American standard ASTM D3512, SANS 6116, the Japanese … more

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James Heal reveal new Martindale at ITMA Asia

16 September 2014

ITMA Asia is an important and valuable show within our exhibition calendar and the recent 2014 exhibition confirmed that importance with a very encouraging high number of quality visitors to our … more

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The James Heal LinkedIn Textile Testing Group hits 2,000 members

16 September 2014

Our Textile Testing Group, a social media group on LinkedIn set up in May 2010, recently achieving a milestone by passing 2,000 members and is now firmly established as the go-to group for … more

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We officially launch our new Martindale 1300 Series

16 September 2014

Our Martindale Abrasion and Pilling Tester has evolved over several decades and on each occasion we have offered improved design and intuitive operating features for the users, with every detail and … more

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Our Test Materials images get a 'Make-over'.

15 September 2014

We decided recently to create a new set of images for our extensive range of consumables and worked with a local photographer, Jon Hutchings of Jam Photographic, to produce new photographs of our … more

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From one Academy to Another

15 September 2014

Cian Timmins, one of our relatively new apprentices in the James Heal Academy has experienced a hectic and extremely energetic month as he recently signed for local side Halifax Rugby League FC and … more

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The Hohenstein Institute & James Heal - A Historic Partnership

10 September 2014

Headquartered in a 300 year old castle, the Hohenstein Institute is a world-leading research and teaching facility for the textile and clothing industry and commercial textile care. … more

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ITMA Asia 2014 - Preparing for the doors to open

10 June 2014

Just a few days to go before the doors of ITMA Asia are thrown open for business and our stand builder, Rema Exhibition Services of Shanghai, are well on schedule with the construction of the James … more

Tags: ITMA Asia, Titan, Martindale, TruBurst, Test Materials, Exhibition

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James Heal at Techtextil, Atlanta

27 May 2014

The tenth Techtextil exhibition was held between 13th and 15th May within the Georgia World Congress Center in Atlanta, USA. James Heal was one of over 360 exhibitors at the exhibition, which … more

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Test Materials Video

15 May 2014

We have recently launched a video to promote Test Materials that we manufacture and sell to complement our testing instruments. We are proud to promote the fact that our testing consumables … more

Tags: Test Materials, company video, consumables

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Pilling Testing in the News

15 April 2014

The issue of Pilling is being extensively covered in the press at the moment. Earlier this year we spotted an enlightening article in the Wall Street Journal "How to Prevent and Fight Sweater … more

Tags: pilling testing, Martindale, Orbitor, Impulse

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Design Council Case Study

27 March 2014

The Design Council have published a case study about James Heal on their website describing the design review project that we commissioned.

Back in 2009 James Heal turned to the Design Council to … more

Tags: Branding, Design Council, Case Study

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Textile Testing Group sees Significant Growth

13 March 2014

The LinkedIn Textile Testing Group, which was set-up by James Heal in May 2010, has experienced significant and record growth in membership in the first three months of 2014, with over 200 new … more

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James Heal at DTG 2014 in Bangladesh

27 February 2014

The DTG (Dhaka Textile and Garments Machinery Exhibition) in Bangladesh, which this year took place from February 12-15, 2014, continues to be an extremely valuable exhibition for James Heal, a … more

Tags: DTG 2014, textile testing instruments, Test Materials, textile testing consumables, Gyrowash, TruBurst, Wascator, Titan

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New Website for ITL

27 February 2014

We are delighted to report that one of our key agents has launched a new website. IntroTech Limited (ITL) was established in 1996 and is a leading supplier of textile testing equipment, test … more

Tags: James Heal Agent, Textile testing China, textile testing consumables China, textile testing instruments China, textile testing website China, textile testing Hong Kong

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ASTM Committee D13 Celebrates 100 Years

13 February 2014

We are delighted to congratulate ASTM Committee D13 on Textiles on their 100th anniversary.

Lisa Earnshaw, Business Development Manager at James Heal is Vice Chair of the Committee (ASTM D13-59 and … more

Tags: ASTM, 100 years anniversary, Textile Testing, textile standards

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GyroWash Video

13 February 2014

We have recently launched a video to promote GyroWash, our washing and dry cleaning colour fastness tester.

The video incorporates a number of photos of the GyroWash with short captions about the … more

Tags: Gyrowash, Video, Social Media, YouTube, colour fastness testing

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New James Heal Vehicle

09 January 2014

Look out for the new James Heal van which will be used for deliveries and collections throughout the UK.

Featuring striking graphics to promote James Heal, the vehicle will accommodate all … more

Tags: James Heal van, James Heal Service and Calibration

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University of Leeds Visit James Heal

19 December 2013

We were delighted to welcome two prestigious visitors from the University of Leeds this month. Professor Chris Carr, the Head of School and Chair of Textile Technology, together with Professor … more

Tags: University of Leeds, Textile Industry, Innovation in Textiles

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NEW Orbitor - Pilling Without Compromise

09 December 2013

As part of James Heal's extensive product development programme we are delighted to announce the launch of Orbitor2 - our new improved pilling and snagging tester.

Designed to be simple to use, … more

Tags: Orbitor, Snagging Tester, Pilling Tester

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NEW GyroWash - Colour Fastness Testing At Its Best

27 November 2013

James Heal are delighted to announce the launch of GyroWash2 - our new improved washing and dry cleaning colour fastness tester.

Demonstrating user-focused design and exquisite attention to … more

Tags: Gyrowash, Colour fastness, washing and dry cleaning tests

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James Heal & TEKO - Supporting the Future Textile Industry

14 October 2013

Read our latest blog and find out how James Heal and Scandinavia's leading design college work together to inspire future generations of the textile industry.

As a business we're committed to the … more

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Why the Hohenstein Institute Choose James Heal

11 September 2013

Find out why the prestigious Hohenstein Institute say “James Heal not only make the best equipment, but also provide a fantastic service” in our latest blog.

Based in Germany, the … more

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Service and Calibration

23 August 2013

Service and Calibration is the after sales support division within James Heal offering maintenance and assistance to customers throughout the world.

Our support team includes instrument technicians … more

Tags: Service and Calibration, calibration of test instruments

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TestWise 2013 is Launched

14 August 2013

James Heal are pleased to announce the release of TestWise 2013.

This innovative test and analysis software works exclusively with the features-packed Titan4 universal strength tester, and now … more

Tags: TestWise2013, Titan Universal Strength Tester

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Made in Britain

31 July 2013

Since the success of last year’s Olympic and Paralympic games and the Queen's jubilee celebrations, there feels to be a renewed sense of pride in Britain, and this enthusiasm seems to have … more

Tags: Made in Britain, British Textiles

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Revolutionary Light Fastness Testing

30 July 2013

With a reception surpassing all expectations, James Heal’s TruFade is proving to be a revelation by bringing a completely fresh approach to light fastness testing.

TruFade pushes the … more

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Virtual Blue Wools - The Innovative New System from James Heal

24 July 2013

The James Heal bespoke Blue Wools service has now got even better, with our new ‘virtual samples’.

Developed to eliminate uncertainty, this innovative service allows customers to request … more

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James Heal Equipment at AATCC

15 July 2013

Here at James Heal we’re proud of our partnerships with associations and involvement in Standards committees. It means that we are able to give something back to the testing community, keep … more

Tags: AATCC, Thermaplate, Standards Committees

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Healbot - A New Addition to the James Heal Team

03 July 2013

Meet Healbot, the newest member of the James Heal team.

Healbot is the creation of the James Heal Academy and the outcome of their latest challenge.

The Academy members were tasked with creating … more

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Textile Testing Knowledge and Expertise

25 June 2013

At James Heal we are dedicated to supporting customers with all their testing needs. We are particularly knowledgeable about textile and garment testing and we have a number of textile testing … more

Tags: Textile Testing, testing textiles experts, garment testing, textile testing equipment

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James Heal at Techtextil Frankfurt

21 June 2013

James Heal showcased a variety of testing instruments at the 2013 Techtextil exhibition in Frankfurt. Proving our instruments are not only for the testing of textiles, Technical Manager Peter Goodwin … more

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James Heal Showcase British Engineering in China

18 June 2013

James Heal were proud to fly the flag for British design, manufacture and engineering in China at Shanghaitex last week.

Exhibiting with our exclusive agents in China, Introtech, we showcased a … more

Tags: exhibitions, news

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New Type I 100% cotton ballast.

30 May 2013

James Heal are pleased to announce that we now sell Type I 100% cotton ballast.

At James Heal we strive to offer you the products you need with quality you can count on. As you may be aware, the new … more

Tags: Test Materials, Cotton Ballast

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Replacing Glassware in Light Fastness Instruments

23 May 2013

Our Test Materials Centre Manager Craig Taylor discusses the changing of glassware in light fastness instruments and its importance.

"As textile testing professionals we are all aware of the … more

Tags: light fastness testing, blog

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James Heal Welcomes New Board Member

08 May 2013

James Heal is pleased to announce that John Child has been appointed to the Board of Directors.

Joining James Heal in July last year, John is an experienced chartered engineer, and brings more than 1 … more

Tags: Manufacturing Director James Heal

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International Exhibitions

07 May 2013

James Heal have been travelling all over the world recently, as the exhibition season has now begun in earnest.

We’ve had a busy April, with shows in South America, South East Asia and the USA. … more

Tags: exhibitions, vietnam, brazil

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A Simple Guide to Colour Fastness Testing

07 May 2013

This blog is a simple explanation of colour fastness testing with reference to some of the related James Heal instruments.

Colour fastness testing is undertaken to measure the level of fading or … more

Tags: colour fastness testing, light fastness testing, rub fastness testing, wash fastness testing

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New Website Launch

22 April 2013

James Heal is delighted to celebrate the successful launch of their new website. The re-design involved a small team internally who started from scratch to develop a completely new design … more

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James Heal Gets Social

07 March 2013

James Heal's social media channels are growing.

We've established our own channel on YouTube, where we have a range of videos including product animations, our corporate film 'Extraordinary Testing … more

Tags: Textile Testing, Social Media, Marketing

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Bangladesh Exhibition & Seminar a Success

07 February 2013

James Heal recently attended the 10th Dhaka International Textile & Garment Machinery Exhibition in Bangladesh.

Following last year's success at DTG, James Heal exhibited at the 10th Dhaka … more

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University Win Latest Prize Draw

06 February 2013

The faculty of Textile and Clothing Technology at Niederrhein University of Applied Sciences in Moenchengladbach, Germany, are the lucky recipients of £500 GBP of high quality James Heal Test … more

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See the James Heal FlexiBurn in Action

22 January 2013

We've added a new video to our YouTube channel, showing the James Heal flammability tester FlexiBurn being put through its paces.

Kindly provided by specialist testing company BTTG, the video shows … more

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James Heal Goes Global

18 January 2013

As a business, we travel thousands of miles every year to exhibit at expos relating to the textile testing and nonwoven industries, and last year exhibited all over the world - from the USA to … more

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We're in the know

07 January 2013

Knowledge and Expertise as Standard

The James Heal workforce is made up of many talented and knowledgable people, who work together and with customers to create innovative testing solutions.

We … more

Tags: Standards

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James Heal Videos

13 December 2012

James Heal Goes Digital With a Suite of Corporate Videos

At James Heal we understand that customers want to know who they are buying from and they want to gain confidence in the company. With this … more

Tags: Videos

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Extraordinary Testing Solutions Video

04 December 2012

We'd like to tell you a little bit more about ourselves...

Our new video 'Extraordinary Testing Solutions' is a brief introduction to James Heal, our broad expertise, and our ability to create … more

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James Heal Win Manufacturer of the Year Award

26 November 2012

James Heal are proud to have won Manufacturer of the Year at this year's Halifax Courier Business Awards.

Clare Frisby from BBC Look North and Dr Sean Kelly from award sponsors Nanofactory presented … more

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James Heal Sponsor Calderdale Sports Awards 2012

15 November 2012

James Heal proudly sponsored a category at this year's Calderdale Sports Awards.

Innovation Director Neil Pryke presents Hannah Cockcroft with the award:

James Heal are proud to have sponsored … more

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More than just service engineers...

01 November 2012

Mark, James Heal Service and Calibration Manager, discusses the role our service and calibration engineers play when they're travelling the world.

Our engineers really get to see some sights and … more

Tags: Service and Calibration

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And the winner is...

29 October 2012

James Heal are pleased to announce the winner of our 140th anniversary competition to find the world's oldest working Martindale.

Inter-weave New Zealand

Inter-weave's Martindale was manufactured … more

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Global Agents' Conference

25 October 2012

Last week we welcomed a group of our overseas agents to the James Heal headquarters in Halifax.

James Heal International Agents with Managing Director David Repper, the Lord Lieutenant of West … more

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Queen's Award Celebration

17 October 2012

James Heal are proud to have been presented with the Queen's Award this week.

We held a double celebration on Tuesday to mark the presentation of the Queen's Award for Enterprise in International … more

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ISO 6330 Suds Levels

14 September 2012

Below, our Technical Manager Peter Goodwin provides some useful guidance on the suds levels required according to ISO 6330, and how to measure them on the Wascator FOM71 CLS.

Wascator FOM71 CLS … more

Tags: Standards

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James Heal’s First Exhibition in Cambodia a Success

10 September 2012

James Heal exhibited in Cambodia for the first time last month - at the Cambodia International Machinery Industrial Fair (CIMIF).

Held between 17th and 20th August at the Diamond Island Convention … more

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Supporting Team GB

27 July 2012

We're looking forward to seeing Team GB at the Olympics opening ceremony tonight in London. They'll be wearing official formalwear that has been created by our customers NEXT.

The British … more

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Producing Clothes or Toys for the EU

26 July 2012

Do you produce clothing or toys for the European Union? If the answer is "yes" then you're probably already working to the guidelines of RAPEX.

The recent RAPEX (the Community Rapid Information … more

Tags: Safety, Standards

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ISO 6330:2012 Update

11 July 2012

Following our previous post "Major changes to ISO 6330 coming soon!" we thought it was time for an update.

Technical Manager Peter Goodwin discusses the changes in more detail....

The new standard … more

Tags: Standards

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James Heal Customers NEXT Win Latest Prize Draw

06 July 2012

British retailers NEXT were the lucky customers to win £500 worth of James Heal Test Materials in our latest prize draw.

After purchasing our Test Materials, NEXT Laboratory Co-ordinator Tracy … more

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The James Heal Academy

29 June 2012

James Heal understands the importance of its skilled workforce, and despite globally tough economic times has decided to invest in the recently established James Heal Academy.

There are currently a … more

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James Heal Exhibit in Vietnam and Indonesia

26 June 2012

James Heal are exhibiting around the world this year. International Sales Manager Simon Dakin recently travelled to Vietnam and Indonesia, exhibiting at the Vietnam Saigon Garment & Accessories … more

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Win a Martindale in our 140th Anniversary Competition

12 June 2012

In celebration of our 140th year in the textile testing industry, James Heal are launching a competition this week to win a brand new Martindale 905 abrasion and pilling tester.

We're looking to … more

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James Heal Fly the Flag for British Engineering

01 June 2012

Yesterday we celebrated winning our Queen’s Award with a ceremony to raise the award flag at our headquarters.

Yesterday we celebrated winning our Queen's Award with a ceremony to raise the … more

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James Heal Scoop Second National Award

14 May 2012

James Heal are proud to announce that we have won the Manufacturing Advisory Service MAS Works award.

Following the announcement that we had been honoured by HM The Queen on 21st April and won the … more